Social Media optimization

Social media platforms are not only a place for connecting with friends and family, but also a place to effectively connect with companies. Social media allows companies to connect with their target audience like never before. It helps not only in generating awareness about the product or service sold, but also to give a face to a brand. The kind of content shared on social media must resonate with the beliefs of the company. The idea is not just to talk about the products or service sold, but to create and share content that can add value to the potential customer and educate them.

It involves creating content on platforms like Facebook, Instagram, LinkedIn, YouTube and other social media websites where the target audience is constantly interacting. The idea behind SMO is to interact and engage with the target audience. This involves being present in the right platform. For instance, if your target audience is in the young age bracket, your focus should be on platforms like Instagram and Facebook, however if the target is the 40+ age group, LinkedIn might be a better platform to approach and pay more attention.